ABTECH REVEALS ITS NEW BRAND IDENTITY

March 2, 2022 
ABTECH head office, 
Sherbrooke, Qc, Canada 

ABTECH, a distributor of surveying and construction instruments since 1996, is proud to unveil its new brand identity. This visual redesign is part of a constant growth movement of the company, which has seen, in recent years, its offer expands and deepen considerably. To underline this marked evolution, ABTECH wanted to offer a strong, solid, chic, and timeless visual identity, accompanied by a new green symbol, which is ABTECH’s historic color.  

 

 

The new identity surprises by its simplicity. Indeed, the black of the logo maintains the focus on the colors of our affiliated manufacturers, while the symbol has a wink effect. 
 
A MEANINGFUL SYMBOL 
Adding a symbol to ABTECH’s visual identity is not without meaning. The triangle, an important shape in surveying, the color, the company’s historic green, and the semi-circles reminiscent of the B of ABTECH together form a simple, distinctive, and unique symbol in the market. It stands out as a clue to ABTECH’s logo, which contrasts with its robustness. 
 
ABTECH, DISTRIBUTOR of SOLUTIONS! 
In 2022, ABTECH is the distributor of choice in Canada for several manufacturers in construction, surveying, civil engineering, heavy machinery, software solutions, and more! In addition to a strong and lasting partnership with its long-time business partner, Leica Geosystems, ABTECH now distributes solutions like Move Solutions, Sharpgrade, Engcon, X-Watch, SenseFly, BricsCAD, Civalgo and more! 
 
Martin Allard
Marketing Vice president 
 
Olivier Beaulieu  
Marketing &  
Communications manager 
obeaulieu@abtech.cc 
514.291.0288 

Key words: Brand Identity, logo, ABTECH, Launch, reveal